Bigg Boss which is known for their unique content in the reality show and audience is also like It's all Seasons very much. But it's 13th season is more liked by audience because Bigg Boss season 13 has become the more popular than the other seasons and this is because of several reasons which I am going to tell you that what strategy has been used in Bigg Boss for making it a success.
Groupings:
Bigg Boss season 13 is knowing for grouping. Means all contents playes in a specific two or three groups but if we look at all seasons before then we will find that there is not a specific group for particular agenda.
Not only in the bigg boss rather viewers is also be a part of this grouping because viewers inclination is also be affected by a particular specific group and their psychological tendency is also goes through that particular group.
When audience is watching Bigg Boss then they are creating an intense relationship with someone or someone is group because they also relates it as their own life, which is already happening and see in their life also. This was the biggest reason for why Bigg Boss season 13th became popular among people and this grouping strategy goes to the contestant of the big boss house.
Already known contestant:
Any reality show became popular when there is known person by audience. Here audience are selective exposer. Means, they know that content which is produced by producer. In Bigg Boss season-13, there is a lot of actors and celebratory which are already known by the audience. These contestants are Siddharth, Rashmi, Arhaan, Vikas, Vishal, Madhurima, Shahnaz, Aarti, devoleena, Paras and etc.
By this strategy audience are eager to know about the activities of the celebratory and they also want to know that how they behave and also want to know their psychological tendency.
This is one of the main reasons for why Bigg Boss season-13 became more popular than the other seasons.
The mental impact caused by the arrival of new contestants.
After the big elimination when many new contestants came then there was climber between the two old group to take new contestant in their group.
And viewers are very much enjoying this events which was happening in big boss house.
By this strategy, viewers have their own right and thinking for choosing the right person as Bigg Boss winner.
This gave the viewer a chance to think and understand the mental impact of Old Contestants in a new way.
Personal activities of anchor:
Audience get attached from any show when they feel personal relationship in any particular show.
In Bigg Boss season 13, anchor Salman Khan act some specific activities during the show which grab the audience's attention.
This is not the part of hosting rather it is a strategy which is build up by Bigg Boss.
These activities are-
1) When salman khan brings chair by oneself for sitting.
2) When salman khan goes and take something by oneself for eating during conversation.
3) When salman khan lie down during conversation.
4) When salman khan dressed and undressed jacket.
Create flake among people:
Most of the marketers and media used this strategy to promote their products through advertisement. The mean of this term is that marketers and media create negativity in the audience's mind for their products and contents. By this strategy they grab the attention of the audience towards their products.
The same thing we are seeing in various types of shows. One of which is also a Bigg Boss. In which Salman Khan comes on weekend ka war and says against Bigg Boss. He has also said that “Bigg Boss season 13 is the worst show still now then the others seasons.”
This is a ‘selective perception’, which is a stratigical process through which text producer persuade audience in favour of content.
If we say it in a one line then it will be “name through infamous”.
New type of strategies:
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