Advertisement effect over people and it's all possible types.

Advertisement?

The word advertisement is derived from latin word ‘Adverto’ means, to attract or (to move on).

Advertisement is a strategy through which manufacturer creates demands towards its product through creativity. As strategically, it creates demand, supply and services in response.There is ‘4 P’ concept for marketing. These are Product, price, place and promotion.

Advertisement is a process in which manufacturers ensure that the products are being purchased and consumers are taking an active role in order to make effective this process.

Psychology of Advertisement:

• Advertisement is a psychological process which promotes product and ensure audience to purchase that product 'effortlessly’.

Means, people don't need to remember that product. When people go to the market and see some product's advertising then they remember that advertisement which had already been seen on TV. Which they are shown again and again, they do not have to try to remember any advertisement because all this is completely settled in the mind of the audience.This can also be called ‘Gallop effect’.

Advertisement analysis:

1) Advertisement as a process-

∆ Attention towards packaging of products.

∆ Focus towards products - Product's quality, ingredients as well as customer's interest.

Ex: A battle between ayurvedic and chemical product.

∆ Recognition of product in public domain-

Ex: Recognition of any product like Ghadi detergent cake, surf or surf excel, advertisement of any type of Sando baniyan and etc.

∆ Desire of any product - When people need something, then they themselves access that product through advertisement.

∆ Making purchase - sale of product

2) Advertisement as a medium-

• Since advertisement completely relies on media and online platforms. Therefore advertisement and medium both complement each other. Without medium advertisement is nothing.

Medium advertisement serves public interest in following manners-

A】Making public interest-

• Medium encourages people to select product by using various forms of advertisement. These are…

a) Gorilla advertisement-

• It is a type of advertisement that is shown to people through a variety of media, movies and networking platforms. And this advertisement is not shown to direct in front of people, rather they are shown hiding it in the movie or in the program. Which makes the people trust for product more.

b) Informative advertisement-

• Informative advertising is a kind of advertising where advertisements are shows as in informative manner. The idea is to give the ad the look of an official article to give it more faithfulness. Also, informative ads tend to help generate a good fame among people.

Some organizations have run many informative advertisements for public awareness. By these strategy, audience persuade to by their product with trustfully.

Ex: Swachh kashi sundar kashi, Beti bachao beti padhao and etc.

c) Psychological form of advertisement-

• In this type of advertisement, producer emotionally and psychologically convince customers to buy their product. They use some specific advertisement topic which has an intense connection with the people's perception and This strategy benefits marketers more than any other advertisement.

B】In order to become aware of customers:

• Being a medium, advertisement not only creates signs but also conveying the meaning of these signs. Because without trust and understanding, people will not like to buy their products.

3) Advertisement as a Magnet:

• Some advertisements work like a magnet for attracting people. Means, marketers make some strategy to entice people for their product as happens in magnet.

We often see in many types of mobile ads, they launch many specific types of mobile model to entice audience in favor of their product and every new mobile model is much better than the first model. That is why audiences want that new product and also excited to buy that product.

Audiences itself attracts towards for that product as it happens in magnet.

It also avail on the both parts-

• on the part of consumer and

• on the part of modification of products.

International messages through Advertisement:

• In the modern era, people have not only used advertising for the promotion of their product or content, but even further, advertising has been taken to a different level and this next step is to promote a specific country on the international stage.

Countries determine it's policies on a global scale through the internationalisation of advertisement.

Some crucial internationalisation advertisement topics are Trade agreements, bilateral talks, political figures, purchasing weapons, diaspora discourse & it's regional effects, international organization (G20), MoUs and theirs objectives, showing their culture, reason behind celebrating international days, weeks and years, policy regarding national - international securities and etc. These all are Socio - economic activities are communicated by advertising on an international level.

• Since international messages are broadcast on a large scale therefore these messages are circulated through a specific strategy or process. With the help of advertisement, the messages are not only spread on a large scale but these messages are also presented to the public in an interesting way. The internationalization of advertisements is sometimes referred to as international news.

For example, Trump's sudden visit to another country makes the world stunned.

It shows the strength of american power to the world as an advertisement.

• Intangible products play a measure role in the series of advertisements. Services, language, culture, ideas and civilization are exchanged through tangible products. In today's modern era, countries promote its culture tourist place as well as heritage (tangible and intangible both) for the sake of tourism activities.

Ex: Incredible india.

Some key points of advertisement:

• Advertisement is an art through which product and services are disseminated among people.

• Advertisement is considered to be started right from the beginning of human civilisation.

• Infact product and services are the result of modern age.

• In the beginning, humans took help of advertisement for the publicity of their civilization.

• Cultural imperialism is the conclusion of these advertising tendency.

• In the concept of imperialism, indicate that cultivation, values, culture, language and rituals are publicised to that extent who are distinct from our geographical limits or unknown to this.

• Awareness of any Advertising educates the people about different products available in the market and also their features. This awareness helps customers compare different products and choose the best product for them.